The precise balance of impact and relevance
Impact is crucial. But impact without relevance is wasted. And relevance must be believable. Therefore, the precise balance of impact and relevance are delivered by the use of simplicity and common sense. In that way, we develop an ‘under the radar’ approach to gain access to target audiences’ hearts and minds (which are now conditioned to filter out the majority of obvious marketing and promotional messages).
We do not have one overriding executional style. One thing, though, we promise. The product or service being featured will be the hero—not pushed into the background by executional techniques that are remembered over what is being promoted.
Successful branding requires two precise disciplines—firstly, to totally understand the objectives and realities of the client’s marketing intent and, secondly, to be strictly consistent across all resultant promotional messages (advertising, web, collateral, public relations, etc.). It is vital to ‘talk’ to the target audience—not to ‘sell’ but to logically persuade. We create the brand so that the embodiment of it becomes a personal relationship between our client’s intended marketing message and the identified target audience—always focusing on the decision process from the target audience’s viewpoint.
We have a simple and straightforward creative philosophy. All our creative output is designed to etch our clients’ brands onto the minds of their target audiences. We call this “Brain Engraving”—unprompted recall that instills action.
This methodology creates memorable brands that deliver a consistent message over time and across all necessary promotional requirements.
Displaying creative executions is somewhat pointless when taken out of context…so we are always very enthusiastic about presenting successful case histories that combine the marketing problem with our campaign recommendations and the resultant success and return on investment.
Our output is proliferous. Here are samples of print work.
(Click on image to view larger version.)
