You’ve seen the TV cop shows
There’s been a series of crimes and the trail has gone cold—they can’t find the culprits. A new team of cops are brought in to solve the mystery. The next thing you see is a room with a row of white boards and pin boards covered with all the documentation of the relevant cases.
That’s how we approach our clients’ businesses—revisiting all the historical detail, interrogating the brand, absorbing the nuances of the market sector, and thoroughly understanding the mind and perceptions of the purchaser (if it’s a product) or user (if it’s a service). Then knowing exactly how to approach the target audience becomes very clear. And when advertisers demonstrate that they really appreciate the way their potential purchasers think and feel, the likelihood of there being a meeting of minds—between advertiser and purchaser—is considerably increased and the sale is made.
That’s what we do at BFT. We’re Marketing Detectives. When your business trail has gone cold, we’re the team to call. Our in-depth experience, across a vast range of product and service categories, means that we get up to speed remarkably quickly and hit the ground running. You’ll find that the observations and conclusions we deduce from our investigations are pertinent and insightful.
Where our detectives do their thinking
All work is carried out through BFT’s Sarasota, Florida, headquarters, a city that has been heralded as one of the best locations in America to live and work.
Solving the case
Our working environment is extremely focused—the nature of our business centers around deadlines. So, while our thinking is highly structured, our days have to be flexible and elastic in order to deliver the promises we make to our clients. That doesn’t exclude having fun. The creative atmosphere here permeates through all our thinking. It greatly assists our constant aim to expand our knowledge base.
BFT International’s clients enjoy straightforward discussions and stimulating conversations. Sometimes undesirable marketplace facts have to be addressed, so there is little to be gained by avoiding the truth. We find that being straightforward never offends and it’s greatly appreciated. Successful marketing communication is all about getting the message right first time. Speaking to the identified target audience in their language. Bringing your brand to them.
Indeed, as we say around here, “we make you famous”.