BFT International Branding & Communication

“eTT Aviation appointed BFT International as THE experts on the airline industry after a thorough canvas of marketing firms. It became immediately clear that the agency’s understanding of the aviation marketplace would be invaluable to our expanding business.

Their tagline of “We’ll make you famous” is right on the money!”

"New Mexico Airlines commenced working with BFT International at the beginning of 2013 via their client Los Alamos Airport who we now serve. It became immediately clear that the BFT team totally understands the aviation business both from the perspective of the big marketplace picture and the needs of smaller, regional airports. The planning for their campaigns is precise and skillful, and their creative executions combine a clear understanding of a target market with eloquent wit."

“BFT International was appointed having competed against 29 agencies. Their presentation displayed an immediate understanding of our branding needs—the smooth transition from college to university. Following BFT’s detailed research and planning, involving discussion with all of the institution’s main disciplines, we were presented with a new brand identity that was both correctly positioned in the evolving higher education marketplace and visually memorable. BFT’s work was enthusiastically received and has been embraced by the University’s community and its activities. Whatever the question or problem posed to BFT, their approach remains professional, calm and good humored. This makes for a very productive and pleasant working relationship."

“Delta Equity has a distinct positioning within the financial marketplace and so has a similarly clear personality in its marketing promotion. Having worked with creative teams in the past who don’t understand the subtleties of Delta’s approach, the team is always responsive, calm and good humored. BFT has been a great one-stop asset to Delta’s marketing.”

“We approached BFT to assess our brand within our industry. As a result of their very thorough research and report we appointed the company to relaunch the Radixx brand. I have been impressed with their approach and service. They listen and as a result their work has met with this company’s very exacting standards. They have taken the trouble to understand our detailed and complicated industry and now provide us with proposals that meet our very specific needs. This is a good marketing relationship and we value BFT’s input.”

“BFT quickly understood our marketing task and provided exactly the right creative flair that our program requires. Their team has worked very closely with us and our state and industry colleagues to mount a content-sensitive campaign with high impact within the constraints of a limited budget. Working with BFT is always stimulating.”

“BFT International has surpassed all our expectations. The final creative and branding are the most visible of BFT’s efforts. Underlying the final product, however, has been an enormous amount of work by BFT staff. They have taken the time to understand our industry and how our business uniquely fits within it and we have been graciously accorded a high level of attention.”

“They have exceeded our expectations in every aspect, continually producing high quality advertising campaigns that are both impressive and effective. Every project is completed in a timely manner. I’m extremely impressed with the quality of their work and their professionalism.”

“I have had the opportunity to work with BFT in projects ranging from a branding and development campaign at Bangor International Airport to advertisement development at Eastern Maine Development Corporation, and I found them to have the highest level of creative professionalism of any firm I have worked with. The results speak for themselves as they created a program that had an immediate impact.”

“They waste no time in establishing a quick-paced and most professional approach to every brief and their work is consistently delivered on time and on budget. That makes for a wonderful working relationship. I’m impressed.”

“BFT did an outstanding job for our organization. With their international expertise, we were able to create the first business attraction video in the state in six foreign languages, specifically designed for foreign audiences. BFT has provided a global perspective and creative flair to the promotion of Maine’s business attraction services.”

“BFT International was known to me via their work for associates of ours at our Tradeport and their international work over many years on behalf of New Hampshire. I became very confident that their team is very much on our wavelength. Their creative product is on point and delivers impact. I like their consistency of approach…be it for website work, collateral, advertising or more general marketing consultation. We value having BFT as part of our extended team.”

“The team did a great job developing the brand and logo and executing the launch strategy. Importantly, they shared our passion for the project and regularly went the extra mile to make sure all of our project partners were consulted and happy. They exceeded expectations and delivered a first class product.”

“We are impressed with BFT’s strategic view versus the common or traditional service marketing firms have provided in the past. Their concept of a strategic service is based on extensive experience and years of work in developing strategies and tactics for business. ”

“BFT launched Discover New England into the United Kingdom and became the stalwart of the brand. Indeed, not only did the agency implement all the usual promotional functions, but their team became the “go to” point of reference for all British contacts…travel agents, the press, and even individual tourists who needed an extra word of advice. I cannot imagine another agency team that would have been so flexible in their role and willing to answer every kind of promotional requirement (and there were many). The BFT team is always insightful, astute and dynamic. I would recommend the agency in a heartbeat.”

"BFT's branding insight across many similar situations was advantageous throughout our strategic planning process. Their team possesses the ability to create and produce campaigns and associated collateral that is highly distinctive and memorable within each of our market sectors. Particularly, the advertising they produced stood out from the mass of similar industry promotional material. I particularly like their approach to being economical with available budgets and we were most impressed with their power of negotiation with regard to complicated and wide-ranging media planning and buying."