Our clients say it for us
“I have worked with BFT International in various capacities since 1993. I have always found the agency to be highly knowledgeable, efficient, remarkably economical and, not least of all, to have a creative approach to account planning and promotional executions. Throughout my various responsibilities I have briefed BFT across the entire spectrum of tourism, transportation and aviation marketing. As marketplace issues arose…as they always do…the agency addressed each with a speedy, pragmatic and creative response that was exactly right for the circumstance. BFT’s strategic approach to each situation always provided solutions that were on point. It’s a pleasure to work with them.”
Risteen Bahr, Marketing Manager
Bangor International Airport“eTT Aviation appointed BFT International as THE experts on the airline industry after a thorough canvas of marketing firms. It became immediately clear that the agency’s understanding of the aviation marketplace would be invaluable to our expanding business. We had several discussions with reference to how our existing brand had to encompass our developing range of aviation industry software.
Following BFT’s lead, together we realigned our core brand and worked with BFT’s team to relaunch our sub-brands and all related aspects… repositioned graphic brand identities, a totally new website, a wide range of collateral, advertising, exhibition display material, and public relations assistance…all confidently executed, on time and to a refreshingly economic budget.
Our market sector is narrow and highly detailed and we were extremely impressed with the speed that the BFT team understood the intricate nuances of our product range and were able to write about it with confidence. The entire ‘package’ has been independently complimented and respected.
BFT’s office is over 2,700 miles from eTT Aviation’s (Idaho to Florida) and has a two-hour time difference, but this has in no way hindered our close working relationship. The BFT team is available whenever we require their services. We look forward to working with BFT as our business progresses and we recommend them to anyone in the aviation industry looking for top-notch marketing support. Their tagline of “We’ll make you famous” is right on the money!”
Tom LaJoie, President
eTT Aviation
“New Mexico Airlines commenced working with BFT International at the beginning of 2013 via their client Los Alamos Airport who we now serve. It became immediately clear that the BFT team totally understands the aviation business both from the perspective of the big marketplace picture and the needs of smaller, regional airports. The planning for their campaigns is precise and skillful, and their creative executions combine a clear understanding of a target market with eloquent wit. We very much enjoy working with them and look forward to a long and fruitful relationship.”
David Jones, Chief Pilot
New Mexico Airlines
“BFT International was appointed having competed against 29 agencies. Their presentation displayed an immediate understanding of our branding needs—the smooth transition from college to university. Following BFT’s detailed research and planning, involving discussion with all of the institution’s main disciplines, we were presented with a new brand identity that was both correctly positioned in the evolving higher education marketplace and visually memorable. BFT’s work was enthusiastically received and has been embraced by the University’s community and its activities.
Throughout this complicated process the agency was called upon to answer many tangential issues and their team responded quickly and adeptly, often having to solve problems that required maintaining the brand’s integrity within the needs of specific departmental circumstances. In all instances their team solved each issue to the complete satisfaction of our department heads.
Whatever the question or problem posed to BFT, their approach remains professional, calm and good humored. This makes for a very productive and pleasant working relationship and one that has been most appreciated as we embark on the new era of being a university. I highly recommend their services.”
Jay Helman, President
Western State Colorado University
“Delta Equity has a distinct positioning within the financial marketplace and so has a similarly clear personality in its marketing promotion. Having worked with creative teams in the past who don’t understand the subtleties of Delta’s approach, BFT was appointed on the strength of the work the agency had produced for one of our branches that has its own individual approach. Above all, BFT listens, continually delivering the right answers to precise creative briefs while also examining a series of further options. The team is always responsive, calm and good humored. Working with BFT has enabled us to compare our own ideas with other executional directions, and as our marketing requirements have expanded we have relied on BFT to maintain Delta’s strategic positioning and ensure creative consistency across all our promotional material. The speed and accuracy of their work is exactly what we need. BFT has been a great one-stop asset to Delta’s marketing.”
Raymond Grenier, Esq., Chief Executive Officer
Delta Equity Services Corporation
“We approached BFT to assess our brand within our industry. As a result of their very thorough research and report we appointed the company to relaunch the Radixx brand. I have been impressed with their approach and service. They listen and as a result their work has met with this company’s very exacting standards. They have taken the trouble to understand our detailed and complicated industry and now provide us with proposals that meet our very specific needs. This is a good marketing relationship and we value BFT’s input.”
Jamie O’Coin, Marketing and Communications Manager
Radixx International
“BFT quickly understood our marketing task and provided exactly the right creative flair that our program requires. Their team has worked very closely with us and our state and industry colleagues to mount a content-sensitive campaign with high impact within the constraints of a limited budget. Working with BFT is always stimulating.”
Mario Teisl, Professor, School of Economics
University of Maine, Orono
“BFT International has surpassed all our expectations. The final creative and branding are the most visible of BFT’s efforts. Underlying the final product, however, has been an enormous amount of work by BFT staff. They have taken the time to understand our industry and how our business uniquely fits within it. The firm has paid close attention to the details of our multi-tiered marketing efforts, so that we have been able to focus on our clients. Important to us has been fast response times to our questions and needs. We have been graciously accorded a high level of attention.”
Russell Dow, President
Dow Wealth Management
“They have exceeded our expectations in every aspect, continually producing high quality advertising campaigns that are both impressive and effective. Every project is completed in a timely manner. I’m extremely impressed with the quality of their work and their professionalism.”
Rebecca Hupp, Airport Director
Bangor International Airport
“I have had the opportunity to work with BFT in projects ranging from a branding and development campaign at Bangor International Airport to advertisement development at Eastern Maine Development Corporation, and I found them to have the highest level of creative professionalism of any firm I have worked with. The results speak for themselves as they created a program that had an immediate impact.”
Jonathan Daniels, President/CEO
Eastern Maine Development Corporation
“They waste no time in establishing a quick-paced and most professional approach to every brief and their work is consistently delivered on time and on budget. That makes for a wonderful working relationship. I’m impressed.”
Bob Ziegelaar, President
The Telford Aviation Group
“BFT did an outstanding job for our organization. With their international expertise, we were able to create the first business attraction video in the state in six foreign languages, specifically designed for foreign audiences. BFT has provided a global perspective and creative flair to the promotion of Maine’s business attraction services.”
Richard Coyle, President
Maine International Trade Center
“BFT International was known to me via their work for associates of ours at our Tradeport and their international work over many years on behalf of New Hampshire. It became necessary for us to review our advertising agency partner and, after asking BFT to implement a series of small tasks, I became very confident that their team is very much on our wavelength. Their creative product is on point and delivers impact. I like their consistency of approach…be it for website work, collateral, advertising or more general marketing consultation. We value having BFT as part of our extended team.”
David Mullen, Executive Director
Pease Development Authority
“I am impressed with BFT’s principals, their willingness to listen to their clients, learn the nuances of the business and strategically create a plan tailored to the actual rather than perceived needs.”
Donna M. Fitchner, Executive Director
Bangor Convention & Visitors Bureau
“I have noted that their attention to both our ‘corporate vision’ and the all-important fine details has helped the Penquis Tourism Coalition proceed in its marketing for The Maine Highlands on all fronts.”
John Holden, Chair
The Maine Highlands
“The team did a great job developing the brand and logo and executing the launch strategy. Importantly, they shared our passion for the project and regularly went the extra mile to make sure all of our project partners were consulted and happy. They exceeded expectations and delivered a first class product.”
Neil Jacobsen, Executive Director
Enterprise Saint John
“We are impressed with BFT’s strategic view versus the common or traditional service marketing firms have provided in the past. Their concept of a strategic service is based on extensive experience and years of work in developing strategies and tactics for business ”
Arthur Faucher, Town Manager
Town of Madawaska
“BFT launched Discover New England into the United Kingdom and became the stalwart of the brand. Indeed, not only did the agency implement all the usual promotional functions, but their team became the “go to” point of reference for all British contacts…travel agents, the press, and even individual tourists who needed an extra word of advice. I cannot imagine another agency team that would have been so flexible in their role and willing to answer every kind of promotional requirement (and there were many). Adrian Fox’s team were on call literally day and night and always delivered. The result of all this hard work was an incredible impact on the UK’s tourism industry. After creating a brand stance and a communication policy, agreed by all six New England states, BFT assisted us by increasing inbound visitation by an astonishing 92% over five years (which equated to over 200,000 extra people vacationing in New England). The agency literally put us on the map…as they would say “made us famous”. The BFT team is always insightful, astute and dynamic. I would recommend the agency in a heartbeat.”
Sarah Graham Mann, Managing Director
Discover New England
“Ram Management selected BFT for our prime retail mall in Kittery, The Maine Outlet. This involved strategic branding for all its advertising and promotion. We were impressed that BFT created a memorable brand identity and consolidated all our promotional activity on a relatively small marketing budget. Their work raised the profile of the mall and Kittery outlets, and BFT helped us maintain the mall’s top market position, desirability by national tenants, and higher rents.”
Bruce Lancaster, Senior Property Manager
The Ram Companies
“BFT worked with us to develop a logical structure and architecture for our new website. The design was established through an interactive exchange with BFT staff and they were extremely responsive to our artistic views and comments. They answered our technical questions promptly and returned with templates for our use within 24 hours. Through a combined effort with BFT we raised the quality of our departmental site immensely and now have the skills to maintain this quality.”
Dr. Kathleen Bell , Assistant Professor
Department of Resource Economics and Policy
University of Maine, Orono
Correct Building Products selected BFT International specifically because its international experience and expertise. This insight was useful as we worked together on a variety of promotional materials for our international distribution network and customer base. BFT subsequently worked closely with us to rationalize the company’s branding across all our product ranges—this following the consolidation of our product offering and a change in national market conditions. Their branding insight across many similar situations was advantageous throughout our strategic planning process. Their team possesses the ability to create and produce campaigns and associated collateral that is highly distinctive and memorable within each of our market sectors. Particularly, the advertising they produced stood out from the mass of similar industry promotional material.
I have found the agency to be precise and accurate in all their dealings and always responsive to urgent requests as they arise. I particularly like their approach to being economical with available budgets and we were most impressed with their power of negotiation with regard to complicated and wide-ranging media planning and buying. The media discounts they provided made our funds spread significantly further. Working with BFT is always extremely pleasant, easy and productive.”
Mike Descoteaux, Marketing Manager
Correct Building Products